Basra Amazon
A full-featured e-commerce and cosmetics marketplace app designed for Basra, Iraq — featuring AI chat assistance, multi-brand browsing, smart search with camera, cart management, order tracking, and an affiliate program. Built entirely in Figma as a comprehensive mobile-first shopping experience.
UI/UX Designer
iOS & Android
Figma
E-commerce
Overview
Basra Amazon is a locally-focused e-commerce platform designed for cosmetics and beauty products in Basra, Iraq. The app functions as a full marketplace — customers can browse by brand (including Prada, Gucci, and local labels), filter by category, scan products with their camera, track orders, manage wishlists, and chat with an AI assistant for skincare advice. The platform also includes an affiliate program for brand partners. Prices are displayed in Iraqi Dinar (IQD), and the app supports both Arabic and English, making it fully accessible to the local market.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
The entire app uses a two-color brand system — Teal (#466d6c) for primary actions and trust, Gold (#e4b46a) for pricing and highlights.
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“Basra Amazon needed to feel like a premium global shopping experience while being completely grounded in the local Iraqi market — the right language, the right currency, and the right brands for cosmetics buyers.”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
Basra Amazon is a comprehensive mobile e-commerce design that demonstrates end-to-end UI/UX thinking — from onboarding and authentication through browsing, AI assistance, purchasing, and post-order tracking. The project showcases the ability to design complex multi-screen product ecosystems with a consistent visual language, thoughtful navigation architecture, and real-market context (IQD pricing, Arabic/English support, Basra-specific branding). It represents a full design system built entirely in Figma, ready for developer handoff.