Afieat Food Delivery App

A full-featured food delivery and restaurant booking app designed for the Iraqi market — covering restaurant discovery, ordering, real-time tracking, table reservations, and an AI-assisted search experience.

Food Delivery

Figma

iOS & Android

UI/UX Design

Arabic / RTL

Overview

Afieat is a comprehensive food delivery and restaurant experience app designed for Iraqi users. The name means "good health" in Arabic — reflecting the app's goal of connecting people with great food effortlessly. The platform covers the full customer journey: discovering restaurants by category, browsing menus, adding to cart, applying promo codes, checking out, tracking orders live on a map, booking a table at a restaurant, and reviewing past orders.

The Problem

  • Food ordering in Iraq lacked a unified, well-designed local app experience

  • Existing apps had poor Arabic/RTL support and confusing navigation

  • No single app covered ordering, table booking, and tracking together

  • Cart and checkout flows were fragmented and caused drop-off

The Solution

  • One app covering delivery, pickup, and table reservation end-to-end

  • Full Arabic + English dual-language design with proper RTL layout

  • Smooth, minimal cart and checkout flow with promo code support

  • Live order tracking map with delivery status stages

40+

Screens designed in Figma

#1

Full delivery app flow

2x

Arabic & English support

50+

Reusable component system

Process

How I designed it

Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights


Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.


Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.


Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.


Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.

Features

What's inside the app

Live order Tracking

Real-time map showing the delivery rider's location with status stages: confirmed, preparing, on the way, delivered.

Table Reservation

Book a table at any restaurant directly in the app — choose date, time, and party size, with a confirmed reservation screen.

Promo Codes

Full promo code popup at checkout — with success confirmation and discount applied to the order total.

"Afieat needed to feel instantly familiar to Iraqi food lovers — warm, fast, and trustworthy. Every screen was designed to get the user from craving to order confirmed in as few taps as possible."

Afieat

CEO, Afieat

Design That Drives Results. Let’s Talk.

Designed by Usama Mahmood

Design That Drives Results. Let’s Talk.

Designed by Usama Mahmood

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